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Radio advertising is very cost effective. Unlike TV advertising you do not need to hire actors, costumes, directors, cameramen and you need to pay for it to be displayed.

A good radio ad will grab a listener's attention, perhaps with a catchy jingle or a talented radio personality. Radio ads engage listeners by contracting a 30- or 60-second story, keeping the product or service being sold at the forefront throughout, covering all the key points in an efficient and entertaining way, and finishing with a call to action such as a phone number, which is typically repeated at least two or three times to help the listener remember it until they can write it down or pick up the phone. They create a lasting impression, in part because you're paying to run them repeatedly over a specific time period
 


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